Founders Journey

Managing the customer journey means understanding context and measuring the right metrics. Customer experience (CX) is a critical component of modern Here's a short read on how to measure a...

I don’t know about you, but whenever I’m considering making a significant purchase, the first thing I do is head to the review section.Whether it’s Happy users are your greatest marketing asset....

Shopify CLI helps developers create apps efficiently. Here is a comprehensive guide on how to use Shopify CLI to build your Shopify app.

In recent years, a new discipline of financial management has emerged in response to cloud technologies and organizations growing reliance on cloud IT Read what Is FinOps (financial operations) and...

It is no secret that in order to grow a SaaS company, business leaders need to consider cash flow. A poor cash flow means limited capital for creating Read and learn more about invoice financing, how...

This article shares key insights from a Make More mastermind workshop given by Thomas McKinlay in July 2021. Thomas is the Founder of Ariyh, a Referrals are an invaluable instrument in your marketing...

There are two types of email subscription lists that marketers can build: free and paid. Free newsletters are great to build brand credibility, In this article, we’ll cover how to make a paid...

Merchants looking to set up shop online are faced with an important choice: which ecommerce platform will best serve their business?For those looking to Shopify and WooCommerce are the two most...

This article describes cash flow modeling for SaaS businesses, why it is important, and what software can help in the process.

Optional product pricing is a pricing strategy whereby the core component of a product is sold for a basic price, and a menu of complementary services are Is optional product pricing the right...

Reducing churn is the single most important thing your SaaScompany can do to improve its growth. By some estimates, it is up to 25 times cheaper to keep a Reducing churn is a critical step towards...

With a huge number of analytics options out there for Shopify sellers, it can easily feel like you’re not making the most out of the data you have Here's how you can get more from your Shopify...

Looking for SaaS conferences to attend? We've got you covered. Check out this list of SaaS conferences to consider adding to your calendar.

Nailing the ideal price point for a SaaS product is equal parts art and science. Pricing a SaaS product presents a set of challenges different to that of How can SaaS founders charge more for...

This article goes over common Shopify merchant pain points and how you can make money developing apps to solve them.

Every founder dreams of devising a million dollar idea. An idea that has the potential to change the whole SaaS playing field. Not just a new product; the Developing a new product category offers...

Websites have been around for so long now that it seems we’ve started taking them for granted. However, they are still a starting point for a lot of Keep security as tight as possible to further...

Wondering what is a T account? Good question. Check out the Baremetrics blog to learn what T accounts are and why you should use them for your business.

AARRR is an abbreviation that stands for “acquisition, activation, retention, referral, and revenue”. AARRR, often called the pirate metrics This article explains the AARRR metrics used by Shopify...

This plan isn’t for everyone. If your business struggles to turn a profit, this won’t help. But once you make much more than you need to cover expenses, Read how small-business retirement plans can...

Marketing is key to business success. Think about it. If people don't know about your brand, they'll never buy anything from you and you'll go out of Here are five tools that will help you...

Shopify has made it more profitable than ever to sell apps in the Shopify App Store. We’ve already discussed many of the huge updates they’ve announced Shopify has eliminated its revenue share on the...

Part of being an agile company is anticipating market forces before they happen and having a plan in place to dodge potential pitfalls while taking This article covers how and why you should do...

There are some amazing and comprehensive guide books out there for building a Shopify app (including this one from Shopify). But in this article, I am This article describes the Shopify Partner...

Bookkeeping, accounting, and finance management are all critical to the financial success of your business. However, there are some key differences in This article describes and compares important...